Enter your campaign spend, revenue and margin. Get a cleaner management-style readout, a plain-English verdict, and a printable summary you can use straight away.
The subscriber Marketing Analysis Tool lets you run all your active channels side by side — compare ROAS, set targets, track actual vs planned, and get a full exec summary.
This tool calculates return on marketing spend based on the figures you provide. Results are for guidance only. Revenue attribution should be verified against your actual sales data.
This calculator is designed for UK SMEs that want a quick, practical answer to a simple question: is this campaign making money or quietly burning budget? Enter your campaign spend, attributable revenue, and gross margin to see ROI, ROAS, net return, and a plain-English recommendation.
There is no single target that fits every business, but most SMEs want campaigns to clear break-even comfortably. If margins are tight, even a campaign with decent revenue can still destroy value. That is why this page looks beyond clicks and impressions and focuses on spend versus commercial return.
What is a good marketing ROI?
For many UK SMEs, a healthy campaign needs to return materially more than it costs. The exact target depends on your gross margin, overhead base, and how quickly revenue turns into cash.
What is the difference between ROI and ROAS?
ROAS measures revenue per pound spent. ROI goes further by looking at return relative to spend, helping you decide whether a campaign is commercially worthwhile.
Below is a real example using dummy business data. Enter your own figures to see your actual numbers.
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