Margin, pricing, cashflow, import costs, and commercial strategy — written by a practitioner with 25 years of experience running businesses, not a content team.
Most SME owners look at their gross margin and feel reasonably comfortable. The problem is that gross margin in most product businesses is calculated on selling price minus the supplier invoice. That's not your real cost. Once you add freight, duty, insurance, and domestic delivery, the true margin is almost always significantly lower than you think...
If these articles are useful, the LumixAI Business Health Check will show you exactly where your business stands right now — free, in 20 minutes.