Pricing Tool

Compare your financial performance against real competitors.

The LumixAI Competitor Financial Analyser compares up to three businesses side by side using Companies House accounts or your own estimates, helping you see where you lead, where you trail, and what to improve next.

A practical Excel tool for benchmarking your business against competitors

Excel pricing calculator for UK SME owners. Understand minimum viable pricing, profit leakage, target margin pricing, and discount impact with a practical one-off workbook.

Side-by-side financial comparison
Gross margin, EBITDA, and productivity metrics
Year-on-year performance comparison
Strengths, gaps, and warning areas highlighted
Works with Companies House data or manual estimates

Buy & receive by email — £9.99 → See all paid tools →

Related pages

Use these supporting pages to compare products, move into the full AI report, or step up to the Command Centre.

Full AI Report →Command Centre →Free tools →
Sample output

What you get when you run the analysis

Below is a real example using dummy business data. Enter your own figures to see your actual numbers.

lumixai.co.uk/competitor-financial-analyser
Your inputs
Your gross margin / net margin
38% / 12%
Competitor A margins
34% / 9%
Competitor B margins
42% / 15%
Your revenue per employee
£285,000
Benchmark your business →
Instant results
● Analysis complete
38%
Your gross margin
+4pts
Ahead of Comp A
-4pts
Behind Comp B
£285k
Revenue per employee
3 / 1
Strengths vs gaps
Stable
Competitive position
Higher gross margin than Competitor A — you keep more from every pound of revenue. Competitor B has a 4-point margin advantage — investigate whether this is pricing, cost, or mix. Your revenue per employee of £285k is the strongest in the comparison.
Buy this tool — £14.99 →

One-off purchase · Delivered by email · Works in Excel 2016+

📖 Want to see a full example? Read the Competitor Analysis guide — with a demo video, example PDF report, and 800-word explainer on how to use it.
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